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See how British Style Collective in association with Alcatel created the perfect aspirational campaign for 2017. Launching as the fashion and beauty event of the year in one explosive, city-wide celebration of style!

Behind the scenes at British Style Collective campaign shoot


How the magic happened...

The 2017 campaign envisages the vibrant atmosphere set to take over Liverpool this summer during British Style Collective, with a group of friends soaking in the festival vibes and shopping experience throughout the city. 

Four outstanding British models front this year’s campaign – Annabeth Murphy-Thomas, 25 from London, homegrown Liverpool model Christian Williams, 26, Rachel Bowler 23 from Loughborough and Mia O’Grady, 17 from Birmingham –  Rachel and Christian walked in the Alcatel Fashion Theatre at The Clothes Show in 2016, while Mia started off her modelling career after being scouted at The Clothes Show in 2014.

The shoot was styled by Karl Willett, Style director for British Style Collective, featuring two key looks for SS17, with a mixture of high-street and designer clothing featuring throughout.

Makeup Artist’s from The Make Up Studio Liverpool worked alongside hairstylist, Karl Mathers and his team from Bleach Hair Spa Liverpool, to create a range of vibrant looks for the models. Shot by Graeme Hill; a highly creative and versatile photographer with proven experience in fashion, retail and e-commerce clients.

Check out the campaign press release here

We sent journalist Daisy Speed from the Baltic Triangle to report behind the scenes and discover trends and inspiration from the creative team.

Click here to read more

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General Sales and Enquiries: 0844 8006606
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For PR

Please contact
020 3397 5180


Press & Media Accreditation

To register for a press pass please fill out the online Press Accreditation Form and a member of the team will be in contact with you


For marketing and general queries

Please contact
britishstylecollectivehq@haymarket.com or alessandra.leonard@haymarket.com