Behind the scenes at British Style Collective campaign shoot
How the magic happened...
The 2017 campaign envisages the vibrant atmosphere set to take over Liverpool this summer during British Style Collective, with a group of friends soaking in the festival vibes and shopping experience throughout the city.
Four outstanding British models front this year’s campaign – Annabeth Murphy-Thomas, 25 from London, homegrown Liverpool model Christian Williams, 26, Rachel Bowler 23 from Loughborough and Mia O’Grady, 17 from Birmingham – Rachel and Christian walked in the Alcatel Fashion Theatre at The Clothes Show in 2016, while Mia started off her modelling career after being scouted at The Clothes Show in 2014.
The shoot was styled by Karl Willett, Style director for British Style Collective, featuring two key looks for SS17, with a mixture of high-street and designer clothing featuring throughout.
Makeup Artist’s from The Make Up Studio Liverpool worked alongside hairstylist, Karl Mathers and his team from Bleach Hair Spa Liverpool, to create a range of vibrant looks for the models. Shot by Graeme Hill; a highly creative and versatile photographer with proven experience in fashion, retail and e-commerce clients.