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What is British Style Collective?

British Style Collective is the new format for The Clothes Show which previously took place at the NEC in Birmingham. This is a 3 day citywide fashion festival, taking over iconic venues in Liverpool to bring you the best names in fashion, beauty, music, celebrities and inside experts.

Where is it?

The event is taking place in the city of Liverpool and will be taking over 4 venues located around the city including The Echo Arena, Exhibition Centre Liverpool where the Shopping Halls are located, St George’s Hall and Albert Dock.

How do I get between venues?

We have special shuttle buses running for our visitors that will take you between venue. There will be volunteers across the city advising the walking route should you wish to do this, the maximum walking time is 15 minutes from St George’s Hall to The Shopping Halls.

How much are tickets?

Standard tickets are £25 with a £2 booking fee. deLUXE tickets are £40 with a £2 booking fee. To book please click here.

What does my ticket include?

A ticket to British Style Collective includes a seat in the Alcatel Fashion Arena, half day access to the Shopping halls, all day access to Designer Showrooms and bars at St George’s Hall and all day access to Fine Tuned at Albert Dock.

What are the different experiences?

Your day can be split up by Experience A and Experience B depending on how you want to split your day.

Your day starts at The Shopping Halls, Exhibition Centre Liverpool, where you can also enjoy Fine Tuned at Albert Dock. Before you head up to St George’s Hall, via Liverpool ONE, your Alcatel Fashion Arena show is at 2pm.

We recommend visiting St George’s Hall from 3pm where for a limited time only we’re offering you the chance to secure a seat of choice at a Fashion Insider Talk or Designer Catwalk Show.

St George’s Hall closes at 6pm with the last sessions starting at 5.30pm.

Your day starts at St George’s Hall from 9am with the first session starting at 10am. For a limited time only we’re offering you the chance to secure a seat of choice at a Fashion Insider Talk or Designer Catwalk Show.   

Your day then continues with a short walk through the city via Liverpool ONE (for more shopping!) on to Fine Tuned at Albert Dock and landing at The Shopping Halls, Exhibition Centre Liverpool. Doors open at 2pm for you, before heading to your Alcatel Fashion Arena show at 6pm.

Which celebrities are going to be there?

For the full lineup visit our line-up page here

Who are IMG?

IMG are British Style Collective official modeling scout and one of the world’s leading modelling agencies. They have discovered the likes of the Hadid sisters, Ashley Graham and Gisele plus many more top names.

Security Concerns

The safety of all visitors attending British Style Collective 2017 is paramount and we would like to re-assure anybody attending that the security measures in place meet with all necessary requirements.

We want to ensure that all visitors have an enjoyable experience at the event but most importantly do so in a safe environment.

During the planning of the event we have been in discussions with all venues and relevant council representatives and services regarding both the security and safety measures that need to be implemented for the event.

In addition to the existing security provided by all venues we will be bringing in further highly trained security and staff that are experienced in visitor management and safety at events.

Bag searches will be in place at all venues so we would ask for your patience and co-operation when arriving at any of the venues that the event takes in. We would also ask that you give yourself extra time to allow for the bag search operation.

At some venues you may be approached by a member of staff requesting the use of a detector wand. Sniffer Dogs may also be seen around some of the venues as an additional security measure.  

As well as the security that is in place at all venues we would also ask every visitor to remain vigilant and make any member of the security team aware of anything you find suspicious or you are uncomfortable with.

At British Style Collective we look forward to welcoming you to our first event in the city and hope you have an enjoyable day.

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With thanks to our headline partner


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Please contact
020 8267 8337



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020 8267 8355



General Sales and Enquiries: 0844 8006606
Groups Sales and Enquiries: 0844 3350397

For PR

Please contact
020 3397 5180


Press & Media Accreditation

To register for a press pass please fill out the online Press Accreditation Form and a member of the team will be in contact with you


For marketing and general queries

Please contact
britishstylecollectivehq@haymarket.com or alessandra.leonard@haymarket.com